Personalised nutrition continues to capture the imagination and is global macro trend that is influencing the nutrition industry today. However, just how established is it, what do consumers believe about personalised nutrition and what is it that they actually want?

Adrian Kapsilis is the founder and CEO of Loewi, a two year old personalised nutrition company that has established itself as offering tailor made vitamins based on blood biomarkers and a lifestyle questionnaire. Adrian talks us through the background to Loewi, just how difficult it is to start a personalised nutrition company, the importance of science and technology, the maturity of the consumer and the complexity of the supply chain. 

If you want to know about the ins and outs of personalised nutrition, then this is the podcast for you.