Ever thought about what the future looks like? Then launch in China. 

China is mind-blowing. The number of consumers, their interest in health and wellness, and the advanced nature of their online engagement all adds up to a huge commercial market for nutrition. In this episode, we talk to Zarina Kanji from Alibaba about the opportunity for brands in Europe to export into China. We talk about the consumer, who they are, what products they want, and of course, the logistics of making it happen. 

But this is isn't just about globalisation, it is about taking one step into the future.