TIKTOK's NEW JUMP FEATURE Rebuilds the Internet Inside TikTok: Now developers can connect third party tools like messaging apps, shopping, cooking, news sites (and others) directly into TikTok. This means you could watch a video, Whatsapp your friends about it, share it on Discord, book a trip to where the video was produced, view the recipe behind the video, and then buy the ingredients all without leaving TikTok. It’s the beginning of an incredible vision for the social video app, one where you’ll never need to leave TikTok to do almost anything. It might even obviate the Apple Store tax without lawsuits.

dot.LA's inaugural, in-person summer series event sought to bring some understanding to the creator economy and the myriad ways it's shifting power relationships in Hollywood.  The new model is already upending traditional advertising, spurring a slew of startups from old school talent agencies to AI-platforms aimed at boosting influencers' reach and giving once overlooked artists a bigger voice.

AVATARS: Crafting our digital persona is all about trying on different versions of ourselves  We are different "people" in different settings and to different groups.  Avatars are the gateway drugs to the "multiverse".