Episode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth

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Inside the Creator Economy

Jim Louderback

20 episodes

5 days ago

Trying an AI version courtesy of NotebookLM

Business

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Trying an AI version courtesy of NotebookLM

Business

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Episode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh Away

Inside the Creator Economy

37 minutes 3 seconds

4 years ago

Episode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh Away

YouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to dethrone Big T.

Cassie and Jim unpack that news, while also exploring how Apple is both a positive and a negative for the creator economy, details on new stuff from Koji, and what it takes to REALLY be an entertainment company today - inspired both by a Matthew Ball article and the Discovery / Warner Bros. merger.