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A Mercenary, a Barbarian and a Thumbnail walk into a Room….
Inside the Creator Economy
36 minutes 2 seconds
4 years ago
A Mercenary, a Barbarian and a Thumbnail walk into a Room….
YouTube Killing Off the Thumbnail: If you’re a YouTuber, you’ve likely stressed over the perfect thumbnail for your video. Consultants, A/B testing tools, and even sessions at VidCon have helped countless creators optimize for clickability. But it looks like the thumbnail is being upstaged –– at least in search –– by auto-generated chapters and time-stamped images. Sounds good for users, but somewhere Jeremy Vest is tearing his hair out.
Head of Instagram Adam Mosseri visits Bloomberg Technology to talk to Emily Chang about new products features, the booming creator economy, and the role social media platforms play in content moderation - mostly around video first content & new features. This interesting 12min of video covers a big swathe of information on Instagram & where it's heading. What really intrigued me was the "Insta for kids" bit at th 7min mark. Kids under 12... how do you make this safe & build it for parents to really be able to monitor kids' time on site & safety when parents are already frazzled & phone addicted? HOW DO WE SET KIDS UP FOR SUCCESS & MENTAL HEALTH & SAFETY ONLINE IN A WORLD WHERE THEY'VE NEVER KNOWN ANYTHING OTHER THAN BEING CONNECTED THROUGH SOCIAL MEDIA? WHAT ARE THE RIGHT STEPS TO TAKE?
When Creator Funds Run Dry? Everyone from TikTok and YouTube to Instagram and Snap has proudly announced their multi-million-dollar funds to lure creators to their platforms. But the lessons of the First Punic War still stand: when you buy a mercenary army, you have to keep paying up. Snap, alas, is learning this lesson the hard way.
Has the world gone QAIQAI... WHAT THE FLUF?! The future of brands is in the metaverse! Rabbit faceGlobe with meridians. FLUFs are designed to be interactive and dynamic multi-media avatars, adapting to relevant content. So who do you think will be the first major brand to buy a FLUF?
