How do you automate credit decisions, manage change across a growing organization, and build stronger partnerships between finance and sales?In this episode of Inside the CFO Office, I spoke with Deana Reynolds, Director of Credit at Edges Electrical Group, one of Northern California’s largest independent electrical distributors.Deana’s journey is remarkable — from flying jets in the U.S. Air Force to leading credit at a fast-growing company that successfully merged two businesses without a single layoff. With nearly two decades of experience in credit, she shares how she’s embraced technology, automation, and AI to transform credit operations.Here’s what we unpacked in this episode:👉 How Edges Electrical Group automated credit applications and transformed manual processes into fully digital workflows👉 Why change management and buy-in are the hardest (and most rewarding) parts of digital transformation👉 The human side of credit decisions — where data and tech meet judgment👉 How AI can flag low-risk and high-priority customers to speed up onboarding and improve cashflows👉 Why collaboration between credit and sales drives both revenue growth and risk controlOne insight from Deana that really stood out:🗣️ “Never stop learning. Embrace change, embrace technology, and always keep an open mind — that’s how finance leaders grow.”If you’re leading AR, credit & collections, or exploring how automation and AI are transforming finance operations, this episode is full of actionable insights from a practitioner who’s seen it all — from paper applications to AI-driven workflows.#podcast @#insidethecfooffice #cfotech