Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce.
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Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce.
Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024
Inside the Brand Experience
37 minutes
1 year ago
Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024
In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share pr...
Inside the Brand Experience
Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce.
