This episode of Inside the 90 features a conversation between host Jami Mullikin and guest Tracy Brown from the company YourSix, a startup in the physical security space. Tracy shares her journey within the startup environment, including the implementation of the Entrepreneurial Operating System (EOS), especially with the help of an external implementer, Andrew Geil.Tracy details how EOS brought strategic clarity, structured accountability, and internal alignment—particularly around marketing and sales. The episode highlights how structured planning (like VTO, scorecards, L10s) and clear communication transformed the organization, helping them transition from reactive chaos to proactive execution.

Key Topics:

- Tracy’s leadership journey and the culture of a remote startup.

- Transition from self-implementing to professionally guided EOS adoption.

- Strategic clarity through the Vision/Traction Organizer (VTO) and scorecards.

- Improved marketing and sales alignment using EOS frameworks.

- Organizational focus, accountability, and reduced internal friction.

- Unique leadership dynamics with multiple visionaries and one integrator.

- Benefits of expert EOS implementation and flexible adoption.

Chapters:

[0:00] Intro & Background – Tracy shares her startup journey and role at YourSix.

[1:56] Discovering EOS – Initial exposure to EOS through Traction and early efforts.

[3:24] Hiring an Implementer – Decision to bring in Andrew Geil to guide EOS rollout.

[4:08] Marketing & EOS Alignment – How EOS improved collaboration and brand clarity.

[7:49] Focus Day & VTO Creation – Strategic planning sessions leading to a clear vision.

[15:02] Vision to Execution – Marketing aligns with long-term business goals.

[21:01] Expanding EOS Company-Wide – Rolling out L10s and EOS tools across teams.

[27:03] Accountability Clarity – New structure defines roles and ownership.

[29:32] Visionary/Integrator Model – Unique leadership setup fosters innovation.

[32:19] Reduced Friction – EOS minimizes drama through structure and clarity.

[35:56] Aligned Sales & Marketing – Shared goals improve collaboration.

[41:14] Targeting Ideal Customers – Narrowing focus to high-fit markets.

[44:15] Favorite Tools – VTO and L10s stand out as most impactful.

[46:00] Adapting the Framework – EOS works best when flexed to fit the team.

[50:20] Final Advice – Embrace EOS fully and get expert help early.