This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques. 

Lisa Denison and I cover these questions and more:

• How do Orthopedics companies use digital marketing today?
• How should Orthopedics companies use digital marketing?
• Which social media platforms are the best for reaching surgeons and patients?
• Walk me through some real example with details, timings,  costs etc 
• What are the metrics of digital media versus traditional  orthopedic marketing?   For instance, how does a company do a targeted FB ad?  Walk us the through the mechanics.
• Talk about the cycle of experimenting, AB testing and how to make changes on the fly.
• What are the laws regarding promoting to an individual doctor's practice?…   and how do conservative orthopedic companies and progressive orthopedic company play this?
• When should a small orthopedic company outsource their digital media and when should they insource it?

Lisa Denison can be contacted here - mdtr.denison@gmail.com