What it really means to "level up" a brand

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e0/5b/6b/e05b6bdd-6100-6a59-756c-021d40319eac/mza_16109223509853304462.jpg/600x600bb.jpg

Inside Marketing Design

Charli Marie Prangley

42 episodes

5 months ago

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

All content for Inside Marketing Design is the property of Charli Marie Prangley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

Design

Arts,

Technology

https://img.transistor.fm/LIY6P-cP5oOJV30G7ncy1Qz00inl6N4fH4rBvz65n4s/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MDk0ODgv/MTY4ODU1OTY1OS1h/cnR3b3JrLmpwZw.jpg

What it really means to "level up" a brand - S04E03 with Dan Edwards

Inside Marketing Design

55 minutes

2 years ago

What it really means to "level up" a brand - S04E03 with Dan Edwards

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.

Key Takeaways

01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work

Links

Connect with Charli

Subscribe and stay in touch