Solving problems as cross-functional 'astropods'

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Inside Marketing Design

Charli Marie Prangley

42 episodes

5 months ago

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

All content for Inside Marketing Design is the property of Charli Marie Prangley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

Design

Arts,

Technology

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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Inside Marketing Design

50 minutes

2 years ago

Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

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