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Inside Marketing Design
Charli Marie Prangley
42 episodes
5 months ago
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
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Design
Arts,
Technology
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All content for Inside Marketing Design is the property of Charli Marie Prangley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
Show more...
Design
Arts,
Technology
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How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston
Inside Marketing Design
58 minutes
2 years ago
How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. 


David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.


Key Takeaways

  • 02:17 - Who is on the brand studio team at ConvertKit?
  • 04:54 - How would you describe your responsibilities as Senior Brand Designer?
  • 08:37 - How the brand studio team collaborates
  • 17:13 - What is ConvertKit’s Creator Network?
  • 20:34 - David’s process for creating assets
  • 28:46 - Design systems at ConvertKit
  • 35:47 - What’s next for ConvertKit’s design system?
  • 39:36 - How ConvertKit completely overhauled their website
  • 44:15 - Charli’s top redesign priorities
  • 49:05 - What David is looking forward to solving next
  • 54:22 - David’s advice for aspiring brand and marketing designers


Links 

  • ConvertKit
  • David on LinkedIn
  • Inside Marketing Design at Sendible with Brand Marketing Manager David Preston 
  • ConvertKit Creator Network
  • I Am A Creator
  • Inside Marketing Design at Pitch with Designer & co-founder Jan Martin

Connect with Charli

  • CharliMarie.com
  • Charli on Twitter
  • Charli on Instagram
  • InsideMarketingDesign.com


Subscribe and stay in touch

  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • YouTube
Inside Marketing Design
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.