In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
What happens to your business if ChatGPT replaces Google?
Inside Job Boards and Recruitment Marketplaces
16 minutes
6 months ago
What happens to your business if ChatGPT replaces Google?
Ethan Bloomfield, long-time industry veteran, one of the first employees at ZipRecruiter, and founder of consultancy firm, VitalFew, is our special guest for this special episode.
Yes, this is our 100th episode. Pardon our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site, while they pat themselves on their backs.
If there's one thing that has remained unchanged about our industry, it is that it continually changes. How we attract candidates to the jobs advertised on our sites is undergoing massive change. Instead of Google being the starting point for most job searches and many of those going to our sites, candidates are increasingly starting their searches on ChatGPT, Perplexity, Gemini, Grok, Anthropic, and others.
If this only recently dawned on you, you're in good company. It was also new to the founder of Appcast, Chris Forman, until a couple of months ago. Search engine optimization consultants like Ken Shafer can help, but Ethan provides an excellent roadmap for our listeners too.
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Inside Job Boards and Recruitment Marketplaces
In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
