In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
The struggles (and solution) to identifying your ideal customer profile
Inside Job Boards and Recruitment Marketplaces
16 minutes
4 months ago
The struggles (and solution) to identifying your ideal customer profile
Professionals who are new to an industry or just about any kind of startup face the same struggle: how to build their brand so that potential customers can find them when trying to determine if they can trust them enough to do business with them.
Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jason Barnard of Kalicube, which helps individuals build their personal brands online so that potential customers who are researching you get the information they need to feel comfortable enough to give you a chance.
Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site learn about how building your brand is linked to the importance of niching down by understanding the profile of your ideal customer.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Inside Job Boards and Recruitment Marketplaces
In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
