Welcome to the Inside Integration Podcast, where we'll get you up to speed on what's going on in the world of Custom Integration. Sometimes we’ll have guests from the CI world, sometime it’ll just be Chris and Jayson BS'ing about this industry we love.
We’ll cover news from the world of CI, interesting trends, cool technology, upcoming events, and whatever else we get distracted by in the moment.
Join us!
Looking for merch? 👉 https://inside-integration.printify.me/Welcome to the Inside Integration Podcast, where we'll get you up to speed on what's going on in the world of Custom Integration. Sometimes we’ll have guests from the CI world, sometime it’ll just be Chris and Jayson BS'ing about this industry we love.
We’ll cover news from the world of CI, interesting trends, cool technology, upcoming events, and whatever else we get distracted by in the moment.
Join us!
Looking for merch? 👉 https://inside-integration.printify.me/
Words matter. Titles? Maybe even more.
This week, Chris and Jayson wade into the semantics swamp: are you a Custom Integrator or just the AV Guy? Does it really make a difference—or are we just splitting hairs while pulling wire?
We talk shop labels, public perception, what clients actually hear when we describe what we do, and why some dealers take this distinction personally. (Spoiler: they should.)
It’s a debate as old as HDMI—and twice as frustrating.
#InsideIntegration #CustomIntegrator
