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Inside Insights
Zappi
80 episodes
1 week ago

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

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Marketing
Business,
Management
RSS
All content for Inside Insights is the property of Zappi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Show more...
Marketing
Business,
Management
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Building the NFL brand beyond the game itself
Inside Insights
34 minutes 18 seconds
1 week ago
Building the NFL brand beyond the game itself
Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community impact. In this conversation with host Nataly Kelly from Zappi, Marissa reveals:the "script insight" framework that turned social criticism into beloved campaignsthe three-pillar international expansion model prioritizing fan potential over current popularityher "no NFL season" philosophy that keeps 300+ million fans engaged through combine, draft, and off-season drama cycles See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Inside Insights

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution