Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
Technology
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/ab/44/0a/ab440a91-caaf-a7e5-2145-4d31c1f34533/mza_10820060820797898822.jpeg/600x600bb.jpg
Inside Insights
Zappi
80 episodes
1 week ago

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Show more...
Marketing
Business,
Management
RSS
All content for Inside Insights is the property of Zappi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Show more...
Marketing
Business,
Management
https://content.production.cdn.art19.com/images/e4/ff/78/a2/e4ff78a2-9e6c-4910-8efc-e68e414334d5/7bbdc2eeeb3748cafc6ef67158f0d46ff41441aa2cc5f8f49279e1c788a906469d8bbd0bd9a5216a01df5cdbf1bf562c402be5ab962b4545ad877dc4f057821e.jpeg
#64 - The power of researching early and often (and doing sh*t that scares you)
Inside Insights
40 minutes 2 seconds
1 year ago
#64 - The power of researching early and often (and doing sh*t that scares you)
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Inside Insights

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.

No fluff. Just value you can apply today.

Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.  

Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.

Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution