EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall

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Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd

315 episodes

5 days ago

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.

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EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

44 minutes 25 seconds

3 months ago

EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall

Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Podcast summary:This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation.The discussion highlights the varying needs of businesses based on their size and type, the constraints of native page builders, and the importance of structured data and business agility. A case study on Jamie Oliver's migration to a headless CMS illustrates the practical benefits and challenges of such transitions. The conversation concludes with insights on the evolving role of Product Information Management (PIM) systems and future trends in the CMS landscape.Key takeaways

1. The future of CMS in e-commerce is evolving rapidly.2. Not all brands prioritize content in the same way.3. The role of a CMS varies significantly by business type.4. Native page builders have inherent constraints.5. Headless CMS offers flexibility and scalability.6. Gen AI is transforming content management processes.7. Business agility is essential for adapting to changes.8. PIM systems are evolving beyond just product data management.9. Structured data is crucial for leveraging AI effectively.10. Empowering clients through technology enhances their capabilities.Chapters:[00:00] The Future of CMS in Ecommerce[01:44] Understanding the Role of CMS by Business Type[07:11] Constraints of Native Page Builders[12:35] Evolution of CMS Platforms and Headless Solutions[15:40] Impact of Gen AI on Content Management[21:05] Navigating Ecosystem Choices[24:15] The Speed of Change in Technology[25:52] CMS Evolution and the Role of PIM[29:18] Headless CMS: When and Why?[32:48] Empowering Clients Through Technology[38:05] Future Trends in CMS and Ecommerce