Before You Speak: The Hidden Psychology of Tough Conversations

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Inside BS Show

Dave Lorenzo

947 episodes

6 days ago

Would you like to work with better clients, make more money, and build a business that gives you true freedom? Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur? Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access? Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale. These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away. If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon. On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value. But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation. Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success. A new episode drops each Wednesday at 6 AM. Want to connect with Dave? Call (305) 692-5531. What are you waiting for? Join us ON THE INSIDE.

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Before You Speak: The Hidden Psychology of Tough Conversations | 945

Inside BS Show

38 minutes

1 month ago

Before You Speak: The Hidden Psychology of Tough Conversations | 945

Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin to unpack the science and psychology behind how to handle difficult conversations effectively.

Lynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.

Key Topics Discussed:

How one terrifying encounter shaped Lynne’s lifelong mission to help people connect.
Why every tough conversation starts with a gap in expectations—and how to bridge it.
The neuroscience behind communication: what your brain does when tension rises.
The “7-Second Rule” for remembering names (and why most of us fail at it).
How to spot and speak to “lookers,” “listeners,” and “touchers.”
Why understanding the other person’s story is the key to persuasion.
The single most powerful breathing exercise to reset your mind before a tough talk.
The difference between talking the walk and walking the talk—and why leaders get it wrong.
How executives and teams can build cultures of communication that eliminate misunderstanding.

About Lynne Franklin:
Lynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.

Connect with Lynne Franklin:
Website: www.LynneFranklin.com

Email: Lynne@LynneFranklin.com

Phone: (847) 729-5716

Connect with Dave Lorenzo:
Website: GetInsideBS.com

Call: (305) 692-5531

Buy the 60 Second Sale Book:
https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Call to Action:
Before you start your next tough conversation, take a breath—literally. Then listen to this episode and learn how to transform conflict into connection using the science of communication.