Inside Automotive with Jim Fitzpatrick, powered by CBT News
Jim Fitzpatrick
31 episodes
1 day ago
We sit down with Paul Brown to relaunch F&I Today and dig into what modern F&I should look like post‑COVID. From digital menus to staffing ratios, we share practical ways to protect profit, reduce chargebacks, and raise CSI without sacrificing speed. • Why the final F&I conversation shapes long‑term loyalty • How to use digital tools and remote closes to increase trust • Presenting a complete menu to every customer • Turning customer preferences into higher PVR and fewer chargeba...
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We sit down with Paul Brown to relaunch F&I Today and dig into what modern F&I should look like post‑COVID. From digital menus to staffing ratios, we share practical ways to protect profit, reduce chargebacks, and raise CSI without sacrificing speed. • Why the final F&I conversation shapes long‑term loyalty • How to use digital tools and remote closes to increase trust • Presenting a complete menu to every customer • Turning customer preferences into higher PVR and fewer chargeba...
Inside Automotive with Jim Fitzpatrick, powered by CBT News
10 minutes
1 month ago
Blind Spots in Dealer Marketing
Cox Automotive commissioned a white paper with Perficient that reveals startling insights about automotive marketing measurement and the massive blind spots most dealers face when evaluating marketing effectiveness. • Research shows car buyers engage with 62 touchpoints before purchase, yet most dealers only track first or last touch • 92% of the customer journey remains invisible to dealers relying solely on CRM data for measurement • Only one in three sales involves any type of lead contac...
Inside Automotive with Jim Fitzpatrick, powered by CBT News
We sit down with Paul Brown to relaunch F&I Today and dig into what modern F&I should look like post‑COVID. From digital menus to staffing ratios, we share practical ways to protect profit, reduce chargebacks, and raise CSI without sacrificing speed. • Why the final F&I conversation shapes long‑term loyalty • How to use digital tools and remote closes to increase trust • Presenting a complete menu to every customer • Turning customer preferences into higher PVR and fewer chargeba...
