
This week we are joined by James Metcalfe, Head of GB Customer Acquisition at Diageo. We talk about how Diageo lead the way in helping to reopen to the UK's favourite sector, the on-trade. Listen to find out how we worked collaboratively to provide 20,000+ hand sanitiser dispenser units to 15,000+ pubs in only 4 weeks, helping keep staff and returning punters safe from COVID. We also discuss the new innovations that are set to revolutionise the way we enjoy a tipple as the pandemic has accelerated the industry's technology adoption. Enjoy!