In this episode, I interview Cara McFadyen, Founder and Principal Consultant at Ooshka, for a conversation that’s equal parts raw, inspiring, and real. Cara shared how she’s found her footing as both a leader and a founder, channeling purpose into something new during a period of transition. That clarity helped her move past expectations of what life should look like and start creating a career path she never expected. We also talk about the courage it takes to step out on your own, to become the product, the operator, and the brand — and how Cara stays grounded through it all with storytelling, connection, and a deep belief in culture-driven leadership. She emphasizes that the insurance industry was built on relationships and that marketers and leaders alike have the opportunity to humanize the business. From tackling talent retention and equity to reframing how the industry tells its story, Cara believes that when culture sits at the top of the agenda, everything else flows from it.