In this episode, I interview Loretta Worters, Vice President of Media Relations at the Insurance Information Institute (III). Loretta has been a steady voice during some of the most challenging moments for the insurance industry, everything from natural disasters to civil unrest to the COVID-19 pandemic. Beyond crisis communications, Loretta has devoted her career to improving understanding of insurance and the pivotal role it plays in people’s lives. Her ability to take complex industry issues and translate them into accessible, human-centered stories is one of her greatest strengths. What I loved most about our conversation is how Loretta ties her professional work to her personal passion for advocacy, particularly for women. She’s helped shape initiatives that spotlight women leaders in insurance and continues to mentor and amplify voices across the industry. We also discussed the evolution of media relations, the importance of trust and credibility in communications, and how she approaches telling stories that resonate not just with reporters, but with everyday consumers.