The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it. So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, ...
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The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it. So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, ...
Communicating change: How to create an effective comms framework
Inquisitive Minds
26 minutes
3 years ago
Communicating change: How to create an effective comms framework
While the pace of global, economic and tech developments has made change a constant inevitability for organisations, there is a big difference between change that just happens and change that is planned. We see change as opportunity. So, we’ve combined our understanding of complex corporates with change management theory to develop our own comms framework – to help drive and support effective organisational change. If you’re interested in hearing more and would like to be ...
Inquisitive Minds
The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it. So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, ...
