Vikramjit Singh, founder of Alivaa, shares his inspiring journey and valuable insights into the hospitality industry. From his 18-year tenure at Lemon Tree Hotels to launching Alivaa, Vikramjit unveils the secrets to his success and how he’s challenging conventional hospitality norms.
In this episode, Vikramjit discusses:
- The importance of location in the hospitality business
- How Alivaa is serving the underserved hotel market
- The role of technology in enhancing the hotel check-in process
- His approach to loyalty programs and breaking industry norms
Tune in to gain first-hand insights from Vikramjit’s journey and discover how Alivaa is disrupting the traditional hospitality model.
We hope you enjoy this episode and let us know your thoughts in the comments.
📽️ Video Chapters
- 00:00 Introduction
- 02:58 Vikramjit Singh's Journey
- 07:18 Lemon Tree Career
- 10:46 Sales Strategy at Lemon Tree Hotels
- 15:01 Incentives Programs
- 17:10 Room-to-Manpower Ratios
- 19:26 What Salespeople Should Do to Grow
- 23:48 Key Learnings from Lemon Tree Stint
- 28:36 AMP Program at Harvard Business School
- 29:52 Why Vikramjit Quit Lemon Tree
- 31:07 Hotel Market Niche
- 31:59 Alivaa – Why You Should Choose It
- 36:05 Alivaa’s Business Model
- 40:17 Alivaa's Co-founder
- 42:00 Investors & Angles Behind Alivaa
- 44:03 Hoften Hotels
- 47:10 Loyalty Program Philosophy
- 52:18 Role of Technology in Alivaa
- 53:26 What’s Alivaa’s End Goal?
- 54:50 Slippery Slope: Rapid Fire with Vikramjit
📬 Contact Us
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