Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...
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Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...
Unlocking Superior Insights for World-Class Medical Device Design
Innovation, Leadership, and Enterprise Trends
25 minutes
1 year ago
Unlocking Superior Insights for World-Class Medical Device Design
Unlocking Superior Insights for World-Class Medical Device Design In the competitive landscape of medical device development, relying solely on traditional VOC (Voice of the Customer) and survey methodologies is no longer sufficient. To create truly innovative and impactful medical devices, we must delve deeper into the essence of user needs and experiences. This is where the Soul of the Customer® (SoC) approach comes into play. The SoC method revolutionizes the way we gather insights by stri...
Innovation, Leadership, and Enterprise Trends
Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...
