Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...
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Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...
Avoiding the Four Failure Zones in Medical Product Development
Innovation, Leadership, and Enterprise Trends
22 minutes
1 year ago
Avoiding the Four Failure Zones in Medical Product Development
As someone who has launched hundreds of medical devices to the market, I have certainly had more than my fair share of belly flops. In fact, some of these product failures cost me personally millions of dollars, and those are the kinds of lessons that leave a big impact. The impact was so significant, in fact, that I became obsessed with the forensics of what causes product failure. It turns out there are four failure zones that we need to be very careful about when developing our products if...
Innovation, Leadership, and Enterprise Trends
Over the last decade, many organizations have unknowingly drifted into robotic, transactional behavior. Efficiency became the goal, automation became the method, and somewhere along the way, the humanity of business was lost. The irony is that in the age of artificial intelligence, transactional behavior will no longer be a competitive advantage. It will be a death sentence. AI is built for transactions. It can answer questions faster than a human. It can route inquiries, generate content, an...