In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Arvind Balasundaram, Executive Director of Commercial Insights & Analytics at Regeneron Pharmaceuticals.

Arvind shares a ton of interesting stories from his 4 decades of launching products at Chemical Bank, Pfizer, Johnson & Johnson and Regeneron Pharmaceuticals.

He shares the insights that led to Viagra's, Lipitor's and Zithromax's global success; the power of involving patients, their partners, and physicians in the co-creation of medication; the importance of brand salience and being a first mover whether it's in pharma or Steve Jobs's approach to packaging Apple products; and what insights and innovation managers should look towards in the coming years.

This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.