How La-Z-Boy Uncovers Human-Centric Insights - Jorge Calvachi

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/02/47/84/0247841e-78b8-f244-eb85-ac9353278bfa/mza_6564274237928945285.jpg/600x600bb.jpg

Innovation Impossible

Danniel Roumian Booker

8 episodes

3 days ago

Uncovering the Secrets Behind the World’s Most Innovative Products. Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more. Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing. Discover actionable insights to fuel your next big idea!

Management

Business

RSS

All content for Innovation Impossible is the property of Danniel Roumian Booker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43023389/43023389-1740051546771-729d5e29afd09.jpg

How La-Z-Boy Uncovers Human-Centric Insights - Jorge Calvachi | Innovation Impossible

Innovation Impossible

54 minutes 4 seconds

8 months ago

How La-Z-Boy Uncovers Human-Centric Insights - Jorge Calvachi | Innovation Impossible

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with the Director of Insights at La-Z-Boy, Jorge Calvachi, to discuss human-centric insights, understanding customer perception, using AI, and much more.

Jorge shares his experiences from launching Kraft's Easy Mac, and how he had to overcome customer perceptions to find the core insight, to his current work at La-Z-Boy and coming up with the "Long Live the Lazy" campaign.

We discuss the challenges in gathering (and testing) insights for brands with longer purchase cycles, the crossovers between FMCG and other niches, the potential of AI... and a surprising little pop insight connecting the cast of the TV show Friends and the La-Z-Boy brand.

Follow Jorge on LinkedIn: https://www.linkedin.com/in/jorgecalvachi

Find out more about La-Z-Boy: https://www.la-z-boy.com/

This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: ⁠https://prelaunch.com/⁠