At some point in a startup’s growth trajectory, scaling up often means going international. But how should startups leverage their innovation ecosystem to successfully expand internationally? Which international markets should they consider? Is there a difference when scaling to China, the US or within Europe? What is an optimal international growth strategy? In this episode, together with internationalisation experts and founders of weGrow, Gernot Schwendtner and Florent Coudyser, Martin Luxemburg unpacks the key factors to consider when scaling internationally.
