Welcome to another captivating episode of Innovation Deciphered! In this installment, our Director, Tim Fitch, is joined by a true luminary in the field of technology and luxury design, Kevin Andrews, Chairman of Ideaworks. Prepare to embark on a journey through the realms of entrepreneurship, innovation, and the evolution of technology in the world of luxury. Kevin Andrews' career, much like Tim's own journey, began as a young entrepreneur at the dawn of the digital era. He started by automating audio and lighting, a seemingly simple endeavor that laid the foundation for what Ideaworks has become today. Ideaworks, now spanning six countries and comprising 180 talented individuals, is a creative agency that harnesses cutting-edge technology to craft solutions for luxury super yachts and high-end bespoke residential projects. Tim and Kevin delve into the origins of Ideaworks and its transformation into a global powerhouse of innovation and design. From the earliest days of automation to their current focus on the pinnacle of luxury technology, their conversation unravels the fascinating journey of Ideaworks and the ever-evolving landscape of technology in the luxury sector. But the conversation doesn't stop there. Tim and Kevin also explore the significance of setting up trade associations and why they are instrumental in shaping industry standards and fostering collaboration. They then venture into the heart of the matter - "smart homes." Kevin shares his unique perspective on what the term truly means and why he challenges its use. This thought-provoking discussion sheds light on the nuances of technology in modern living spaces. To learn more about Ideaworks and their cutting-edge solutions, visit their website at https://www.ideaworks.co.uk/#ideaworks Tune in to Innovation Deciphered and join Tim Fitch and Kevin Andrews as they unravel the captivating story of Ideaworks, entrepreneurship, and the ever-evolving world of luxury technology. This episode is a treasure trove of insights for tech enthusiasts, entrepreneurs, and anyone passionate about the intersection of innovation and luxury living. Hosted by: https://invennt.com/