Welcome to a special online episode, beaming all the way from Seattle! In this exclusive instalment of Innovation Deciphered, our Director, Tim Fitch, takes you on a captivating journey alongside John Rossman, a former Amazon Executive and digital strategy guru. Join us as we unravel the secrets of digital success and innovation in the digital age in this unique online session, originating from the tech-savvy hub of Seattle, home to Amazon's headquarters. In this episode, John Rossman deciphers the core principles that powered Amazon's meteoric rise, providing valuable insights on customer obsession, long-term thinking, and innovation that businesses of all sizes can embrace to thrive in the digital era. Moreover, we'll explore the intersection of artificial intelligence and business strategy, discovering how to integrate AI and machine learning into organisational processes to stay competitive and relevant in a fast-evolving technological landscape. Get ready for a sneak peek into John's upcoming book, "Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era," set to release on February 27, 2024. Learn systematic approaches to innovation, digital transformation, and business reinvention, crucial in the hyper-digital era. Tune in for an enlightening exploration of leadership and innovation in the digital age, all the way from Seattle's tech heartland! #InnovationDeciphered #DigitalLeadership #OnlineEpisode