21st Century innovation is “A break from previous practice, taking place when different elements, ideas or processes are framed, imagined, or combined in new ways.” Judith Rodin  Presidente of The Rockefeller. Over the past 100 years, the way organizations manage their innovation; it is what has allowed companies to cross-new performance boundaries more than anything else has. It can Product innovations, Market innovations, Process innovations, Organizational innovations. It gives companies a competitive edge to penetrating markets faster and provides a better connection with their customers to developing markets, foster bigger opportunities. The best methods to ignite innovative thinking is first to be aware of how innovation can influence your business. Once you understand that innovation is not just a word but something that will help business surpass their competition, then they can start the process of innovative thinking, When the leadership see Innovation as the way to leads to the introduction of new ideas, devices or methods, it is when they start to take advantage of the innovation projects. Innovation isn’t always invention. But taking advantage of the technologies already in the market and built on those existing technologies. Without impact, innovation is just an idea with promise.  When It has impact it is when it is be able to scale, and has the opportunity to transform the way we think about an specific product.   How To Utilize Innovation to bring the most out it: for an innovative idea to be useful, it has to be replicable without being too expensive and it has to resolve a particular need. For example UBER, Innovation to be affective has to providing something original and produce efficiency.   How the power of innovation happens Well it targets a company’s processes, and products capabilities. The way they innovate reflect their vision and appetite for innovation and for the future of their customers, investors and business partners. What The innovators do, they you scan the horizon, they try to see a tomorrow’s problem and work to bring something better to the market. They move quick enough to bring innovations to market ahead of your competitors. With determination and focus. It’s tough for rivals to replicate advantages based on a web of individual innovations spanning many management processes and practices.    Well the reality of creativity and innovation is not limited to a select group. It is not based on one’s intelligence, and it can be learned and cultivated through our own efforts and the proper environment in the workplace. Accepting that not every idea will work. In addition, more importantly, learning from them. Every day you are generating new and useful ideas It is only a matter of be patience to increase our skills at it.   It just takes time and patience for them to arrive.   Thank you for your time see you in another episode of Innovation and Projects Thank you so much.. Bye