Journey mapping and marketing go so much hand in hand that one might think it’s self-explanatory. But just like for any other person, also marketers sometimes have a hard time empathizing with customers. Customer journey mapping can help marketers to ensure they act for the customers’ sake and that it’s really the customer who’s in the focus of what they’re doing – rather than tools and processes. In this episode we discuss: - Customer journey mapping in the context of marketing - Questions to solve in marketing - How to create a journey map for marketing - Typical challenges of introducing journey mapping to marketing Check out the original article, including example journey maps and other details, on https://www.smaply.com/blog/journey-mapping-in-marketing Creat your own journey map on www.smaply.com Learn more about experience innovation on www.smaply.com/blog