Episode 4 of 6 – The Entrepreneur’s Experience The global food system faces serious problems – environmental, social and commercial. This six-part podcast series seeks to unravel these complex interrelationships asking how we can better align the interests of the environment, farmers, entrepreneurs and investors, allowing new agtech solutions to address these critical challenges. This episode investigates the experience of three AgTech entrepreneurs as they navigated their companies from idea to revenue generation. The three entrepreneurs operate with different technologies, in different countries and in different sectors but still find common ground in their experiences. This includes the importance of building on publicly funded research and startup incentives and the value of identifying partners and investors with aligned visions of the future. We also hear about the high price that entrepreneurs on average pay for their pursuits, illustrating the high stakes in these endeavours. While we tend to hear about the good sides, the implications for entrepreneurs’ financial and psychological health and relationships are serious considerations. Featured in this Episode • Ashwin Madgavkar - Ceres Imaging • Bethany Deshpande – SomaDetect • David Smith – Ceres Tag • Rasmus Hartmann – Copenhagen Business School Further Reading The following resources are those I found helpful or were recommended by my interviewees Books (available at https://www.betterworldbooks.com) • Humanity at Work by Pierre Battah • The Entrepreneurial State by Mariana Mazzucato • Burn Rate by Andy Dunn • The 10 Types of Innovation by Larry Kelly Online Resources: • https://store.hbr.org/product/founders-apply-the-scientific-method-to-your-startup/H05ZW3 • Entrepreneurial Strategy by Joshua Ganz and Scott Stern https://www.entrepreneurial-strategy.net/about • AgFunder AgriFood Tech Investment report 2021: https://agfunder.com/research/2021-AgFunder-agrifoodtech-investment-report/ • How Silicon Valley Set Agtech back by a decade https://blog.agthentic.com/how-silicon-valley-set-agtech-back-a-decade-b9d46e0acf0d