What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
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What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
The Future of Convenience Cooking: Reinventing a Stagnate Category
innovate ON purpose
33 minutes
6 months ago
The Future of Convenience Cooking: Reinventing a Stagnate Category
In this episode, we are speaking with founder and CEO Brandon Castaneda of @ezbombsfood to explore convenience cooking, TikTok marketing, food innovation, their amazing spice bombs, consumer trends, retail strategy, culinary experiences, co-packing, and Mexican cuisine. Matt Mueller interviews Brandon Castaneda, CEO and co-founder of EZBombs, a unique cooking product that simplifies the preparation of traditional Mexican dishes. The conversation covers the origins of EZBombs, the suc...
innovate ON purpose
What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
