What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
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What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery
innovate ON purpose
26 minutes
2 months ago
The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery
In this episode of Innovate on Purpose, Matt Mueller and Matt Ezyk discuss the impending disruption of Google search due to the rise of AI and changing consumer behaviors. Ezyk emphasizes that brands must adapt to this shift by focusing on AI-driven discovery, understanding consumer intent, and optimizing for context rather than traditional SEO. The conversation highlights the importance of experimenting with AI tools, networking with industry peers, and continuously learning to stay relevant...
innovate ON purpose
What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
