What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
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What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
AI Meets Empathy: Helzberg’s Blueprint for Retail Transformation
innovate ON purpose
30 minutes
3 weeks ago
AI Meets Empathy: Helzberg’s Blueprint for Retail Transformation
How do you scale innovation across hundreds of retail stores without losing the human touch? In this episode of Innovate on Purpose, host Matt Mueller sits down with Ryan Holm, Divisional Vice President of Retail Innovation & Operations at Helzberg Diamonds, to explore how the iconic jewelry retailer is reimagining the frontline experience through AI-powered scheduling, intelligent communication tools, and a people-first innovation culture. Ryan shares how his journey from store manager t...
innovate ON purpose
What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this c...
