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Innovate & Elevate with Fractal
Gerard Doyle
122 episodes
5 days ago
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense
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Entrepreneurship
Business
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All content for Innovate & Elevate with Fractal is the property of Gerard Doyle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense
Show more...
Entrepreneurship
Business
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Avoiding the Trap of the False Positive Turning Engagement into Sales
Innovate & Elevate with Fractal
6 minutes 50 seconds
1 year ago
Avoiding the Trap of the False Positive Turning Engagement into Sales

Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive.

In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the importance of problem-focused messaging, sales-driven strategies, and creating meaningful connections that turn interest into action.

Don't just generate buzz—generate sales! Tune in to learn how to make your marketing efforts truly impactful.

Innovate & Elevate with Fractal
Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense