It’s great to have a catchy podcast idea, but without a clear concept, your show can fail to connect with your audience or support your business. In this bonus episode, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rhianne Lovell-Boland⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠and ⁠Aga Gajownik⁠⁠⁠⁠⁠ discuss what a podcast concept is and how creating one is a lot like mapping your brand with the Business Model Canvas. Because once you get clear on your podcast purpose, audience, and value proposition, every episode has plays a role in your bigger strategy.   Interested in podcasting? Book a free ⁠clarity call⁠ with Rhianne: A relaxed chat designed to help you figure out the direction of your podcast.   Building a business? Grab Aga's⁠⁠⁠ ⁠⁠⁠free companion guide⁠:⁠⁠⁠⁠⁠The Neurodivergent Founder’s Business Model Cheat Sheet. A visual, ADHD-friendly, no-fluff companion to help you reflect, take action, and connect the dots.   Want to continue the conversation? Follow us on Instagram: ⁠⁠⁠⁠@Innotainment_Podcast⁠⁠⁠