In this video, Chris discusses the objective of coaching by aligning it with one of nature's universal laws, the law of 'the one and the many'. This law, found universally from cells to communities, emphasizes the presence of dominant and subordinate roles. Chris explains that within individuals, this concept applies to the brain's functioning, where a dominant brain is crucial for mental health and decision-making. Coaching aims to reinforce the dominant, higher levels of thinking while acknowledging and managing the lower, follower parts of the brain. This alignment helps individuals understand and utilize all levels of their mind, leading to holistic and true personal development.