Deep Bajaj (Sirona) on Doubling Down on Strengths

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Inner Journeys with Divakar

Divakar Vijayasarathy

10 episodes

3 days ago

Inner Journeys explores the universal truths that have remained constant throughout human history and evolution, even in an age of overwhelming data, information, and AI technology. Hosted by Divakar Vijayasarathy (Founder of DVS Advisory Group - a $300mn ARR tax advisory, business advisory and PE firm), the podcast delves into the lives of leaders from diverse sectors of society. Through deep conversations, we uncover how their life experiences have shaped their reflections, helped them evolve, and ultimately revealed universal truths.

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Deep Bajaj (Sirona) on Doubling Down on Strengths

Inner Journeys with Divakar

59 minutes 2 seconds

7 months ago

Deep Bajaj (Sirona) on Doubling Down on Strengths

"Weakness is given by God, but limits we set." - Deep Bajaj

Deep Bajaj's powerful statement encapsulates a core theme: overcoming limitations and shaping our destinies through self-awareness and conscious choices. Our internal response to external challenges defines us.

Deep Bajaj, 42, is the co-founder of Sirona Hygiene, a revolutionary femtech company that addressed previously ignored intimate and menstrual hygiene needs for Indian women. From a modest background, he built Sirona into a leader in its category, culminating in a ₹450 crore all-cash acquisition by the Good Glamm Group. Deep, along with his brother, stepped down to allow Sirona to scale further. He has been part of 2 other ventures where he has been part of large teams. He has personally sold door-to-door and also sold at large events. He's now a passionate angel investor, backing around 50 startups, and a mentor who believes in the power of people and adaptable solutions.

Other Insights from the Conversation:

From door-to-door sales to a multi-crore exit: The power of perseverance and adaptability.
Building a femtech pioneer: How Sirona created a category and addressed unserved needs.
Innovation driven by customer feedback: The role of listening in product development.
On time is late.
The importance of team, trust, and clear roles in successful partnerships.
India's startup ecosystem: Excitement and advice for aspiring entrepreneurs.
The critical distinction between partnership and collaboration.

Chapters:

(0:00) Introduction: "Inner Journeys" and Deep Bajaj's Unique Path(2:30) Delhi Roots: Growing Up with a Drive for Financial Independence(5:15) The 9th Standard Wake-Up Call: Failing Math and Finding New Strengths(9:00) Early Career Choices: Sales, Australia, and Paying Back the Loan(12:45) Thyme Advertising: Event Management and Early Entrepreneurial Success(16:20) Joining Carpet Couture: Supporting His Wife's Venture(19:50) The Genesis of Sirona: A Personal Mission to Solve Women's Hygiene Issues(23:35) Product Innovation: Responding to Customer Needs and Market Gaps(28:10) Building a Femtech Category: Challenges and Triumphs(32:00) The ₹450 Crore Exit: Stepping Back to Let Sirona Soar(35:45) Angel Investing: Turning Around Underdog Startups(39:20) The Future of Femtech and Deep's Continued Commitment(42:55) Family Time, Writing, and What's Next for Deep Bajaj(46:30) Wrap up and reflections with Deep and Divakar.#motivation #startup #inspiration #femtech #reflection #innerjourney #entrepreneurship #adaptability #personalgrowth #perseverance #partnership #commitment