NLP sales techniques and a proven mindset for home improvement sales that help you build rapport fast and close more deals. Learn how subconscious mind training and discipline habits translate into real revenue. Mindset expert Jim Lutes joins Inner Blueprint to break down practical NLP tools for rapport, anchoring, and influence. We cover thermostat vs thermometer thinking, removing limiting beliefs, and simple communication strategies your reps can use today. Perfect for contractors, in-home sales teams, and owners who want consistent performance. If this helped, subscribe, drop a comment with your best takeaway, and share with your team. 00:00 Welcome & why mindset matters for contractors 02:04 Thermostat vs thermometer thinking 06:10 Belief before tactics: realistic income goals 09:49 Discipline that sticks (and how to teach it) 12:44 Environment, association, and growth conversations 20:58 NLP essentials: rapport, anchoring, and influence 28:00 Applying NLP in home sales: from compliment to close