Inkredible Marketer: Josh Zelman, Senior Director, CX at Barnes & Noble

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Ink Tank

Movable Ink

22 episodes

3 days ago

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time. Subscribe now and don’t miss a thing.

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All content for Ink Tank is the property of Movable Ink and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Inkredible Marketer: Josh Zelman, Senior Director, CX at Barnes & Noble

Ink Tank

51 minutes 13 seconds

4 years ago

Inkredible Marketer: Josh Zelman, Senior Director, CX at Barnes & Noble

Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of Ink Tank, Alison Linland, Movable Ink’s SVP of Strategy, is joined by Josh Zelman, Senior Director, Customer Experience at Barnes & Noble, to reflect on a transformative blockbuster year for the retailer. Learn how Barnes & Noble pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.