Black Packaging and Recycling: Challenges and Innovative Solutions In today’s competitive market, brands constantly seek packaging that stands out on the shelf. Black packaging, with its sleek and premium look, has become a popular choice across industries—from cosmetics to electronics and gourmet foods. However, while black packaging appeals to consumers and elevates brand perception, it poses significant challenges when it comes to recycling.
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Black Packaging and Recycling: Challenges and Innovative Solutions In today’s competitive market, brands constantly seek packaging that stands out on the shelf. Black packaging, with its sleek and premium look, has become a popular choice across industries—from cosmetics to electronics and gourmet foods. However, while black packaging appeals to consumers and elevates brand perception, it poses significant challenges when it comes to recycling.
INK-onversation episode 11: Exploring reuse opportunities in the packaging industry- Part 4
INK-onversation with Siegwerk
29 minutes
3 years ago
INK-onversation episode 11: Exploring reuse opportunities in the packaging industry- Part 4
In this episode we are joined by Sarah Mah from Siegwerk and Peter Désilets from Pacoon, a leading agency for packaging design and sustainable packaging in the DACH region, assisting clients with all facets including brand strategy, corporate branding, naming, claiming, material, texture and function, through to graphic design and finishing. We discuss the importance of design for reuse, and guidelines for brands wanting to adopt reusable packaging. Website for Siegwerk: si...
INK-onversation with Siegwerk
Black Packaging and Recycling: Challenges and Innovative Solutions In today’s competitive market, brands constantly seek packaging that stands out on the shelf. Black packaging, with its sleek and premium look, has become a popular choice across industries—from cosmetics to electronics and gourmet foods. However, while black packaging appeals to consumers and elevates brand perception, it poses significant challenges when it comes to recycling.
