In this episode of Ink Differently, Rhonda chats with Alex Fox, a successful Etsy seller and Sawgrass user, about how he built and scaled his online store by selling custom sublimation products. Alex dives into the strategies that helped him grow his Etsy business, attract loyal customers, and stand out with personalized designs. He also shares why he’s now adding the VersiFlex decorating system to his product lineup—and how combining sublimation with VersiFlex is opening new opportunities for sales and creativity. If you’re looking to grow your custom product business or explore new print-on-demand technologies, this episode is a must-listen!