Ever feel like you’re falling behind on AI while everyone else seems to have it figured out? In this episode of INHABIT with Alessia Citro, Alessia sits down with AI strategist and entrepreneur Callan Faulkner to demystify the hype and show how founders and creators can put artificial intelligence to work today. From the Shopify CEO’s wake-up call that leaders must understand AI as deeply as their financials, to practical examples like turning a single voice note into a full content engine, Callan reveals why AI is less about replacement and more about unlocking capacity.

Callan shares how she scaled her AI masterclass from 50 people to a multimillion-dollar business in a single year, proving the power of leaning into intuition and leveraging the right tools. You’ll hear stories about using AI for emotional processing, the game-changing Wispr Flow workflow for capturing ideas instantly, and how documenting your voice and process keeps content authentic instead of sounding like everyone else. This isn’t theory—it’s a candid look at how AI can reduce mental load, streamline systems, and free up energy for the work that actually matters.

Whether you’re a founder feeling overwhelmed by technology or a creative ready to scale your impact, this episode provides clarity, inspiration, and tactical ways to make AI your ally. Tune in and discover how to design a business that works for you—so you can focus on growth, freedom, and the life you actually want to live.

RESOURCES MENTIONED:

Join Callan’s Effortless Business Bootcamp! (Only $47 through September 18!)

Wispr Flow: the dictation tool that will rock your world! (This link will get you a free month!)

Connect with Callan on IG @callanfaulkner

Get Alessia’s book, Higher Self Habits

Now available on Audible! Get a free 30-day trial!

If you enjoyed today’s show, please leave a five-star review and share it with a friend or two!

I’d love to connect with you! DM me on the ‘gram at @alessiacitro__

TIMESTAMPS:

[02:14] Callan reframes AI adoption: “Using a typewriter while a laptop sits next to you.”

[03:41] Alessia & Callan call AI an “adult magic show” and urge: pick one use case and start.

[05:47] Callan cites Shopify’s CEO: before hiring, exhaust AI’s limits and prove a human is truly needed.

[10:24] Callan recalls launching her masterclass—50 people, then 150—and scaling to $4M in a year.

[14:16] She uses AI for emotional triggers, prompting it to speak like Brené Brown or Esther Perel.

[16:39] AI isn’t therapy, Callan notes—it can’t replace the frequency of human presence.

[32:33] Wispr Flow: captures speech, formats it instantly, and beats typing speed.

[41:25] Scaling lens: pair AI with “Simple Numbers 2.0” and labor efficiency ratios to stop leaks.

[48:49] Record a one-hour voice note; AI turns it into a show, newsletter, and repurposed assets.

[64:33] Build-to-live: design a business that runs without you so life comes first.

KEYWORDS: AI for founders, artificial intelligence for entrepreneurs, Shopify CEO AI manifesto, content repurposing with AI, Wispr Flow voice to text, emotional processing with AI, Brené Brown, Esther Perel, AI prompts, business automation strategies, scaling with intuition, labor efficiency ratio, Simple Numbers 2.0 finance, authentic brand voice with AI, AI content engine, multimillion dollar masterclass growth, mental load and productivity tools, documenting SOPs with AI, ChatGPT for business, Claude AI, workflows, founder mindset and technology, design a business that runs without you

PS: These show notes were generated entirely by AI! I teach this and more in my new course: The Audio Authority Blueprint. Want to launch or manage a podcast with more consistency and efficiency? Be a founding member! Use code BETA at checkout for half-off for a limited time!

Disclosure: Most, if not all, links are affiliate links. Should you purchase something through the links in these show notes, I may receive a commission, at no additional cost to you.