1- bitter pill to swallow 2- at a premium 3- to cash in on 4- cash cow 5- dog eat dog world 6- to climb the corporate ladder 7-to compare apples to oranges 8-to dot your I'd and cross your t'ss 9-to fast track a project 10- blockbuster 11- to bite the bullet 12- the hard sell 13- to generate lots of buzz 14- on top of trends