Gen AI in digital marketing: How agile marketing frameworks truly optimize your marketing investment in an uncertain economy

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Infosys BPM Podcasts

Infosys BPM

72 episodes

4 days ago

We at Infosys BPM, provide end-to-end business outsourcing services for our clients across the globe. Subscribe and tune in to listen to how digital business transformation is changing our lives.

Technology

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We at Infosys BPM, provide end-to-end business outsourcing services for our clients across the globe. Subscribe and tune in to listen to how digital business transformation is changing our lives.

Technology

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Gen AI in digital marketing: How agile marketing frameworks truly optimize your marketing investment in an uncertain economy

Infosys BPM Podcasts

7 minutes 24 seconds

4 months ago

Gen AI in digital marketing: How agile marketing frameworks truly optimize your marketing investment in an uncertain economy

Shyam Rao, AVP for Digital Interactive Services at Infosys BPM, discusses how cost-effective tactics, along with an agile marketing operations approach, can save millions in dollars for today's digital marketers, who are burdened with the daunting task of reducing marketing spends while delivering maximum value.