Hunting, fishing, and outdoor life might sound like niche interests, but they’re powered by a community built on passion, expertise, and shared values.  In this episode, we dive into how brands connect with male audiences through authentic storytelling, and the creators and ambassadors who bring those stories to life. Together with Sarah Winckel, Marketing Director at Jaktia, Scandinavia’s leading retail chain for hunting, fishing, and outdoor life, we unpack how authenticity, community, and long-term creator partnerships can transform even the most traditional categories.  Tune in to learn:  How to connect with male audiences through stories that feel real and relevant What brands can learn from creator-driven ecosystems built on trust and credibility How to build content that connects — not just converts  An honest conversation about what makes communities tick, and what every brand can learn from the creators who truly understand their audience.